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High Value/Cost Effective Medical Care in India

MEDICAL TOURISM :: DESTINATION INDIA

THE most recent trend in privatization of health services is medical tourism, which is gaining prominence in India. Globalization has promoted a consumerist culture, thereby promoting goods and services that can feed the aspirations arising from this culture. This has had its effect in the health sector too, with the emergence of a private sector that thrives by servicing a segment of the population that has the need and want to "buy" high end quality medical care at competitive rates that was previously perceived to be available in the Western countries only.

However, this has changed and is gaining momentum. Even people from western countries such as USA and UK, where timely and affordable medical care is becoming a luxury for increasing masses of the population, are seriously considering or seeking treatment abroad in countries such as India for medical treatment. This is the genesis of the "medical tourism" industry.

MEDICAL TOURISM AS AN INDUSTRY
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public. In countries such as India, it is being actively promoted by the government's official policy. India's National Health policy 2002, for example, says: "To capitalize on the comparative cost advantage enjoyed by domestic health facilities in the secondary and tertiary sector, the policy will encourage the supply of services to patients of foreign origin on payment. The rendering of such services on payment in foreign exchange will be treated as 'deemed exports' and will be made eligible for all fiscal incentives extended to export earnings". The formulation draws from recommendations that the corporate sector has been making in India and specifically from the "Policy Framework for Reforms in Health Care", drafted by the prime minister's Advisory Council on Trade and Industry, headed by Mukesh Ambani and Kumaramangalam Birla.
 

 

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