What makes this topical PMS specific?

"Hi, how does this topical differ from the others? Meaning, what makes this topical specifically useful for PMS symptoms as opposed to other topicals you offer? Thanks."

The Dr. Kerklaan representative I contacted had this to say:

"In our focus group and product development, the feedback that we received from women was that they preferred to have a product that was more soothing and comforting.

The ingredients and fragrances we have chosen (Vanilla & Verbena) offer more of a soothing sensation than for example our Natural Pain products which include peppermint and eucalyptus which have a cooling sensation. The Natural PMS Cream is often applied to the abdomen area, breasts, and lower back leaving that subtle smell of Vanilla to also help satisfy that sweet craving. "

Kevin P.

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